• We Solve Invasive Plant Problems



    Advanced Invasives is the leading invasive plant species consultancy in the UK. Founded in 2016 by Dr Dan Jones and Dr Gareth Bruce of Swansea University’s Department of Biosciences, we bring together decades of scientific expertise to tackle the commercial, technical and social problems caused by invasive non-native plant species.


    We understand that our clients’ concerns are not invasive plants in themselves, but rather the uncertainty, legal risks and costly delays arising from them. Our projects cover six main areas: research and testing, invasives strategy, information design, risk mapping and GIS, complex site survey, and expert witness services.






    Dr Dan Jones

    Managing Director

    PhD, MSc, BSc, GCIEEM

    Dan is one of the leading ecologists in the UK and an Honorary Researcher at Swansea University. He founded Advanced Invasives to bring fresh thinking to the industry and bridge the gap between applied research and better public understanding of invasive species. An expert in the strategic control of non-native plant species, Dan heads up our commercial approach and development of expert witness services.


    Dr Gareth Bruce

    Technical Director

    PhD, BSc

    Gareth has a BSc in Biological Science and a PhD in Plant & Environmental Sciences, specialising in Plant Pathology. He has almost a decade of international fieldwork experience in conservation ecology and education, including working as an ecologist in the neotropical jungles of Honduras and Peru. Gareth oversees our technical reporting and experimental design in research and testing at ai:LAB.

    Dan Clugston

    Business Director


    A Geography graduate of UCL, Dan Clugston spent 5 years working across urban design consulting firms in London, including spatial analysts Intelligent Space, wayfinding studio FWDesign, and Atkins. He leads on new business development and information design for Advanced Invasives, with a focus on using clear writing and graphic design to map out client services and unpack our expert knowledge.

  • Our clients: include engineering firms, public organisations, land developers, herbicide manufacturers, and specialist law firms with an interest in resolving the issues caused by invasive species.

    Our projects: range from in size from simple, single site plant control, through to year on year strategy for landowners with nationwide land portfolios and significant public exposure.


    ai:LAB is our 12 acre private field-testing centre in Wales. This facility enables us to undertake research in real-world conditions, informed by the evidence of what really works.


    In 2018 we completed the world's largest field-trial on Japanese knotweed control, setting new standard for peer reviewed, evidence-led invasive species control. We're now working with globally leading herbicide manufacturers to test and refine novel products.


  • Intelligent strategy, better public understanding, and well designed information is needed to move beyond reactive and costly fire-fighting of invasive plants.


    Project-by-project we are setting a new standard in the industry; thinking that is scientifically credible, environmentally sound, and above all cost effective.






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